Blog tagged as Bootstrapping

Are you a woman who is passionate about starting your own business? Do you also have a family to raise? If so, you may be wondering how you can balance both of these important things.

The idea of starting your own business can be a daunting one, especially if you lack the financial resources to get things off the ground. But fear not! With the right strategies and mindset, you can bootstrap your way to success.

When launching a startup, having a well-crafted value proposition is key. After all, you can’t expect customers to buy your product if they don’t understand how it will solve their problems!

Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

There are some big topics on every marketer's mind for 2022. This includes digital, privacy and sustainability.